Rayban Wayfarer Sunglasses: Online Video Campaigns That Salute The Rebels

In a popular “Never Hide” video campaign for Rayban Wayfarer sunglasses, a beautiful girl is shown bicycling along the cobblestoned roads of a charming Valencia town. The light is golden, the Spanish guitar music flirty and romantic. The girl, who is wearing a pair of Rayban Wayfarers, is holding a pot of plant. She places it on her windowsill, waters it every day, brushes clean each leaf carefully. A small tomato fruit finally appears. The girl lovingly takes care of the fruit, patiently watching it get bigger and riper day and night until it reaches red, plump perfection. She then carefully harvests the fruit. Holding it gently between her hands, she walks purposely along the narrow roads… and with much gusto, hurls the perfect red tomato to the first guy she sees on the street. The throw ignites the free-for-all tomato battle that defines the Tomatina festival, a yearly event celebrated in the town of Buñol. The heroine, now drenched in mashed tomato sauce, delightfully dances in the middle of the now-red streets, still wearing her Rayban shades.

The short film invokes the concepts of youth, playfulness, and love for life that is the spirit of Rayban Wayfarer sunglasses. Online, you can find other videos through the years that represent Rayban’s “Never Hide” campaign. Most of the videos have been acclaimed by critics and the viewing public, for the way camera lenses captured each scene beautifully and for the trailblazing messages they convey. As the “Never Hide” statement declares: “The Ray-Ban campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality… because the most fashionable thing to be is yourself."

If you find inspiration from the rebels in history and salute the typical “Never Hide” protagonist - characters “from various eras who have flouted conventions in plain sight" - then the Rayban Wayfarers are definitely for you. Ordinary women traipsing along rainy sidewalks wearing unmatched lingerie, hippies kissing in the middle of a protest mobilization, and two men in sharp suits, romantically holding hands as they go out for a stroll in a busy 1940s Manhattan street: these scenes are reportedly inspired by real people and real events.

The Wayfarers have been around for more than 75 years, and the style is still much-loved in London, UK and other parts of the world. Unheard of and considered revolutionary when they were first released in the 50s, the signature square frames have now evolved into more modern Rayban Wayfarer sunglasses. Online optical catalogues today show new versions such as the Folding Wayfarer, which is perfect for people on-the-go, or the New Wayfarer , which features smaller and more rectangular frames to fit smaller face shapes. Various designs of spectacles, varifocals, reading and prescription glasses have also been created in homage to the unique style of Rayban Wayfarers.